Television Asia - ResearchCopyright 2006 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.ACCORDING to the Nielsen Media Index 2007 survey, traditional media continue to sustain their mass audience presence. But Internet and cable TV, traditionally seen as ‘new’ or ‘alternative’, have moved ....http://www.tvasia.com.sg/article.asp?id=1214YOU don’t need me to tell you that advertising has become more fragmented, and more expensive. But may I throw another spanner in the works by suggesting that it is becoming less effective? What exactly ....http://www.tvasia.com.sg/article.asp?id=1213THE Direct-to-Home market in India has fewer than five million subscribers, a miniscule percentage of the nation’s 112 million TV households, of which approximately 68 million have access to cable and ....http://www.tvasia.com.sg/article.asp?id=1212ANTICIPATING a worldwide boom in gaming, STAR has formed joint ventures with DirecTV in the US and with sister company BSkyB in the UK to invest in and broadcast the first international professional video ....http://www.tvasia.com.sg/article.asp?id=1209